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RTL AdAlliance is expanding its presence in Southern Europe with the opening of a dedicated office in Spain, giving advertisers and agencies in the country direct access to its international Total Video portfolio.
The new operation will provide access to advertising inventory from major European broadcasters including RTL, ITV, M6 and RAI, alongside BVOD platforms such as France.tv, RTL+ and Videoland. Its portfolio also extends into connected TV and streaming environments including HBO Max, Samsung TV Plus and Waipu TV.
The expansion is being supported by Atresmedia Publicidad, building on an existing relationship between the two companies. The partnership is designed to combine Atresmedia’s knowledge of the Spanish advertising market with RTL AdAlliance’s international reach and digital advertising capabilities.
In Spain, RTL AdAlliance’s sales activities will be led by Artur Kobryn, Vice President International Sales, working alongside Mattia Badino, Michela Bruno and Simone Rondena. The local team will serve Spanish advertisers and agencies seeking to extend campaigns into other European markets.
A major focus will be RTL AdAlliance’s Total Video strategy, which brings linear television, connected TV, streaming and premium online video inventory together within a more unified advertising proposition. The company aims to make cross-market European video campaigns easier for advertisers to plan and execute.
CEO Stéphane Coruble described the Spanish launch as an important step in RTL AdAlliance’s European growth strategy, while COO Daniel Bischoff highlighted Spain’s rapidly developing video advertising market and the growing importance of connected TV alongside traditional broadcast television.
The move also gives Spanish brands a more direct route to audiences outside their domestic market, while strengthening RTL AdAlliance’s broader ambition to provide advertisers with a single gateway to premium European video inventory.
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