Advertising
Influent Media to lead Disney+ Ad sales in Ireland
Influent Media has been appointed as the exclusive advertising sales partner for Disney+ in Ireland, ahead of the platform’s rollout of its new ...
Advertising
TF1 PUB partners with Implcit to enhance digital ad targeting on TF1+
TF1 PUB has announced a new strategic partnership with Implcit, an innovative cookieless targeting solution that enables advertisers to identify, measure, and optimise ...
Advertising
Amazon Ads rolls out AI Video Generator for UK advertisers
Amazon Ads has expanded access to its AI-powered Video Generator tool to advertisers in the United Kingdom, enabling businesses to create professional-quality video ...
Advertising
DAZN and The Trade Desk join forces to boost advertising innovation
Sports streaming giant DAZN has entered a strategic alliance with The Trade Desk to strengthen its advertising solutions, providing brands with more precise ...
Advertising
Kaufland launched new online marketplace in Italy
Kaufland has officially announced the launch of its new online marketplace in Italy. This strategic move marks an exciting expansion for the German ...
Advertising
Roqad Buys Zeotap Data to boost privacy-friendly Ad targeting in Europe
Roqad, a growing player in digital advertising, has recently made a strategic move by acquiring data from Zeotap, a provider of privacy-compliant customer ...
Advertising
Magnite introduces pause Ads as streaming platforms ddopt Next-Gen formats
Magnite has unveiled Pause Ads, expanding its portfolio of impactful ad formats now available across streaming providers such as DIRECTV, DISH Media, and ...
Advertising
OSN and The Trade Desk announced strategic data-driven TV streaming collaboration
OSN has entered into a strategic partnership with global adtech The Trade Desk, marking a first for the region. Through this collaboration, The ...
Advertising
Havas UK launched Brand Insights AI to track brand visibility in AI models
Havas UK has taken a pioneering step by unveiling Brand Insights AI, a sophisticated tool aimed at tracking how brands appear within large ...
Advertising
RTLzwei and Warner Bros. Discovery’s ad sales partnership approved
The media landscape is constantly evolving, with partnerships and collaborations shaping the future of broadcasting and advertising. Recently, RTLzwei and Warner Bros. Discovery ...
