Advertising
Samsung Ads introduces TotalView to unify linear and streaming campaign measurement
Samsung Ads has launched TotalView, a new solution aimed at providing advertisers with a consolidated view of campaign performance across both linear television ...
Advertising
Mediaset España restricts ad-skipping on catch-up content
Mediaset España has introduced measures to prevent viewers from fast-forwarding through advertising when watching catch-up programming, as part of efforts to safeguard the ...
Advertising
Samsung Ads introduced Immersive Carousel format on Samsung Smart TVs across Europe
Samsung Ads has rolled out a new Immersive Carousel advertising format on Samsung Smart TV home screens, enabling brands to display up to ...
Advertising
Cineverse unveiled Matchpoint Creative Labs for CTV advertising
Cineverse has introduced Matchpoint Creative Labs, an in-house studio designed to produce video advertising for CTV, FAST channels and streaming platforms. The new ...
Advertising
Influent Media to lead Disney+ Ad sales in Ireland
Influent Media has been appointed as the exclusive advertising sales partner for Disney+ in Ireland, ahead of the platform’s rollout of its new ...
Advertising
TF1 PUB partners with Implcit to enhance digital ad targeting on TF1+
TF1 PUB has announced a new strategic partnership with Implcit, an innovative cookieless targeting solution that enables advertisers to identify, measure, and optimise ...
Advertising
Amazon Ads rolls out AI Video Generator for UK advertisers
Amazon Ads has expanded access to its AI-powered Video Generator tool to advertisers in the United Kingdom, enabling businesses to create professional-quality video ...
Advertising
DAZN and The Trade Desk join forces to boost advertising innovation
Sports streaming giant DAZN has entered a strategic alliance with The Trade Desk to strengthen its advertising solutions, providing brands with more precise ...
Advertising
Kaufland launched new online marketplace in Italy
Kaufland has officially announced the launch of its new online marketplace in Italy. This strategic move marks an exciting expansion for the German ...
Advertising
Roqad Buys Zeotap Data to boost privacy-friendly Ad targeting in Europe
Roqad, a growing player in digital advertising, has recently made a strategic move by acquiring data from Zeotap, a provider of privacy-compliant customer ...











