Advertising
Universal Ads Expands into the UK Through Broadcaster Alliance
Universal Ads has entered the UK market through a new partnership with ITV, Channel 4 and Sky, creating a major new route for ...
Advertising
HBO Max Launches AI-Powered Contextual Advertising Across Europe and Latin America
HBO Max is expanding its advertising capabilities with the rollout of AI-powered contextual advertising across Europe and Latin America, enabling brands to deliver ...
Advertising
FranceTV Publicité and FreeWheel Expand Advertising Partnership
FranceTV Publicité and FreeWheel have strengthened their long-standing partnership as the French public broadcaster continues to advance its addressable and digital advertising capabilities ...
Advertising
RTLZWEI Expands Digital Reach with FAST Channels on Samsung TV Plus
German broadcaster RTLZWEI has launched a selection of FAST (Free Ad-Supported Streaming TV) channels on Samsung TV Plus, further strengthening its presence in ...
Advertising
Verve Group Unveils Retail Media Platform Linking Mobile Ads to In-Store Purchases
Verve Group has introduced a new Retail Media offering designed to directly connect mobile advertising campaigns with verified in-store purchases, marking what the ...
Advertising
Sky Partners with News UK for Major World Cup Advertising Campaign
Ahead of this summer’s FIFA World Cup, Sky Glass is launching a large-scale advertising partnership with News UK, spanning multiple media brands and ...
Advertising
Equativ and Titan OS Expand Partnership with New Programmatic CTV Home Screen Ad Format
Equativ and Titan OS have announced the rollout of a new programmatic advertising solution for connected TV home screens across Europe and Latin ...
Advertising
ITV and Omnicom Introduce Live Addressable Advertising Initiative
ITV has partnered with Omnicom Media Group to launch a live addressable advertising solution, as broadcasters continue advancing targeted advertising capabilities within premium ...
Advertising
Seven.One Media Introduces Pause Ads on Joyn
Seven.One Media has launched pause advertising on streaming platform Joyn, as broadcasters and ad-supported platforms continue experimenting with new formats designed to capture ...
Advertising
TikTok Launches Ad-Free Subscription Tier in the UK
TikTok has introduced a new ad-free subscription option in the UK, as social and streaming platforms continue exploring alternative monetization models beyond traditional ...











