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United Group and its media arm, United Media, have renewed their partnership with LaLiga, securing the exclusive broadcast rights to Spain’s top-flight football competition in Croatia and Slovenia for another four seasons.
Under the agreement, Sport Klub will exclusively broadcast all 380 LaLiga matches per season in both markets through the end of the 2029/30 season, giving viewers access to the competition’s complete fixture calendar.
The renewal reinforces sports content as a key part of United Group’s media strategy. The company said it is taking a focused approach to acquiring rights that are particularly relevant to its audiences while also generating value across its media businesses.
For Sport Klub, retaining LaLiga strengthens a portfolio built around premium live sports. The broadcaster highlighted the competition’s popularity among Croatian and Slovenian audiences and said viewers will continue to receive every match alongside its existing coverage and programming.
LaLiga also pointed to the strong relationship between football fans in the two countries and Spanish football. The league described Sport Klub as an established regional partner with experience in bringing the competition to local audiences.
The four-year deal gives both sides long-term certainty in an increasingly competitive sports-rights market and ensures that Sport Klub remains the exclusive home of LaLiga in Croatia and Slovenia until 2030.
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