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SES has extended its long-standing distribution partnership with the International Judo Federation (IJF), reinforcing its role in delivering the sport to audiences worldwide.
The renewed agreement ensures continued global transmission of IJF competitions across broadcast and digital platforms, helping the federation maintain international visibility and reach fans across multiple territories.
For SES, the deal highlights the ongoing value of satellite and hybrid distribution networks in live sports, where reliability, scale and global coverage remain critical. For the IJF, it provides continuity in how premium events are delivered to broadcasters and media partners.
The extension also reflects how sports organisations continue to combine traditional infrastructure with digital expansion strategies to maximise audience reach and preserve rights value in an increasingly fragmented media landscape.
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