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MasOrange has introduced its streaming app on VIDAA-powered smart TVs while also partnering with Viaccess-Orca to strengthen targeted advertising capabilities across its TV ecosystem.
The move broadens MasOrange’s distribution footprint by making its content more accessible on connected television devices, while enhancing monetisation through more advanced ad delivery tools.
By combining app expansion with advertising technology, the operator is aligning with wider industry trends where broadcasters and telcos seek both audience growth and stronger returns from ad-supported viewing models.
The development also highlights the increasing importance of smart TV platforms as strategic gateways for content providers looking to scale reach, improve user engagement and unlock new revenue opportunities.
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