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Spotify has expanded its connected TV footprint with the launch of its streaming app on Hisense TVs powered by the VIDAA operating system.
The integration allows users to access Spotify directly from compatible Hisense smart TVs, bringing music, podcasts, playlists, and personalized recommendations to the big screen without the need for additional devices.
The move further strengthens Spotify’s presence across connected TV ecosystems, where streaming platforms are increasingly looking to extend engagement beyond smartphones, tablets, and computers. As smart TV operating systems continue evolving into comprehensive entertainment hubs, music services are becoming a standard component alongside video streaming apps.
For VIDAA, the addition of Spotify enhances the attractiveness of its app ecosystem and supports Hisense’s strategy of expanding content partnerships to improve the overall user experience.
The launch also reflects the growing convergence between audio and video entertainment platforms, as connected TVs increasingly serve as central gateways for digital media consumption within the home.
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