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ShowHeroes has partnered with Whale TV to introduce premium advertising placements directly on smart TV home screens, expanding opportunities for brands to engage viewers before they even launch a streaming app.
The collaboration enables advertisers to reach audiences through high-impact display formats positioned within the television’s user interface, transforming the smart TV home screen into a new premium advertising environment. As connected TV usage continues to rise, home screen inventory is emerging as one of the industry’s most valuable digital advertising assets.
For ShowHeroes, the partnership extends its connected TV advertising portfolio beyond in-stream video, offering brands greater visibility across the entire television experience. Whale TV, whose operating system powers millions of smart TVs worldwide, will benefit from enhanced monetisation while maintaining a seamless user experience.
The agreement reflects a broader industry trend toward expanding advertising beyond traditional video content. Manufacturers, operating system providers and ad-tech companies are increasingly monetising device interfaces through native advertising, sponsored recommendations and homepage promotions.
As competition intensifies across the connected TV ecosystem, home screen advertising is becoming an important new revenue stream, giving advertisers premium visibility while creating additional monetisation opportunities for TV platforms and operating system providers.
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