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French AI production studio Nation and European app publisher Kovalee have launched Sweetz, a new mobile platform dedicated to short-form vertical drama. The service arrives as interest in microdramas continues to grow beyond China and new specialised platforms emerge across Europe.
The launch is supported by €1 million in funding, with investors spanning both broadcasting and production. Participants include M6 Group, German producer and investor BriskPace Unlimited, The Originals Group, Duo Productions Holding and AT Prod. Further details about Sweetz’s partnership with M6, which operates the M6+ streaming service, are expected to be revealed separately.
Following a beta-testing period, Sweetz has initially gone live on iOS in France. The company has broader ambitions, however, with the new financing intended to support its development into an international player in the emerging microdrama sector.
Nation founder and producer Hugo Brisbois sees an opportunity to establish a European player capable of developing locally produced stories with international potential. The company points to forecasts suggesting that the global vertical drama market could reach $22 billion by 2030, highlighting the scale of the opportunity outside China.
Sweetz is already building its catalogue around French-language productions including Double Faute à Barcelone, Idolz and Virus à bord. Rather than operating purely as a distribution platform, the business combines its consumer app with an internal production pipeline designed around both AI-assisted and hybrid content production.
The platform is also open to externally produced programming. Sweetz plans to acquire titles from third-party distributors, other apps and co-production partners, giving it a mixture of internally developed and licensed content.
Its arrival gives France another dedicated player in the format, with Sweetz becoming the country’s second vertical drama app after Storyshort. The combination of broadcaster investment, original production capabilities and mobile-first distribution could make it an interesting test of whether the microdrama model can develop into a larger European entertainment category.
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