Schibsted secures Norwegian football broadcasting rights

Schibsted has secured rights to Norwegian football, strengthening its position in premium sports media and live content distribution.

The acquisition reflects the continued strategic value of sports rights as media groups compete for subscriber growth, advertising revenue and audience engagement across digital platforms.

For Schibsted, the deal provides high-demand local content with strong fan loyalty and recurring viewing habits. It also creates opportunities to deepen user relationships across streaming, publishing and advertising ecosystems.

The move underlines how regional sports rights remain a powerful asset in Europe’s media market, where local competitions can be just as strategically important as global tournaments.