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Roku has added five new FAST channels from ITV Studios to its UK platform, further strengthening its free, ad-supported streaming offering following a broader rollout of FAST services in late 2025.
The new channels feature a range of well-known British programming, including The Graham Norton Show, Hell’s Kitchen, Hotel Inspector, River Monsters and British Screen Classics. All are available free of charge via The Roku Channel and integrated into the platform’s live TV guide across Roku devices.
The partnership was led by Jane Dribinskaya, VP FAST & DTC Partnerships, for Zoo 55 and Albert Rabago, Content Acquisition Manager, for Roku.
“We’re delighted to bring these well-loved ITV Studios channels to Roku in the UK,” said Tom Price, Director, Content Distribution – Europe & Australia, Roku. “The new channels build on the strong momentum of our FAST offering and reflect our commitment to expanding locally relevant content. Our FAST channels make it easy for viewers to enjoy popular shows without any subscription fees.”
Graham Haigh, COO Zoo 55, said “Our partnership with Roku brings some of ITV Studios’ most iconic shows to even more viewers across the UK. It ensures our world-class library remains at the forefront of the evolving streaming landscape, connecting audiences with the content they love.”
The move reflects Roku’s continued focus on expanding locally relevant content within its FAST ecosystem, as competition intensifies in the ad-supported streaming space. For ITV Studios, the partnership provides additional distribution for its catalogue, bringing established titles to wider audiences through connected TV platforms.
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