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Rakuten TV has expanded its FAST (Free Ad-Supported Streaming TV) offering with the launch of Akiba Anime, a dedicated channel from Mainstream Media focused on Japanese animation content.
The new channel brings a curated selection of anime series and films to Rakuten TV viewers, further strengthening the platform’s growing FAST portfolio. As anime continues to gain popularity across Europe, dedicated channels are increasingly being used to serve passionate fan communities while introducing the genre to broader audiences.
For Mainstream Media, the launch extends the reach of Akiba Anime across connected TV environments, leveraging Rakuten TV’s established presence in European markets. The partnership also reflects the continued momentum behind FAST services, where content owners are using ad-supported streaming channels to maximize distribution and monetization opportunities.
Anime remains one of the fastest-growing content categories globally, attracting both younger audiences and dedicated fandoms. The arrival of Akiba Anime on Rakuten TV highlights the increasing importance of niche and genre-specific FAST channels as platforms seek to diversify their content offerings and attract targeted viewer segments.
The deal underscores the continued evolution of the European streaming market, where FAST platforms are becoming an important destination for specialized entertainment content.
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