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DAZN has expanded its international sports portfolio after securing the global streaming rights to 3ICE, the fast-paced three-on-three professional hockey league, bringing the competition to audiences worldwide.
The agreement gives DAZN exclusive international distribution of 3ICE matches, making the league available to fans across multiple markets through the platform’s growing sports streaming ecosystem. Known for its high-scoring format and condensed games, 3ICE has positioned itself as a faster, entertainment-focused alternative to traditional ice hockey.
The acquisition reflects DAZN’s ongoing strategy of investing in emerging sports properties alongside established premium competitions. By adding innovative formats such as 3ICE, the streaming service continues to diversify its content offering while attracting new audiences seeking shorter, action-packed sporting events.
For 3ICE, the partnership significantly increases its global visibility and supports its ambition to grow the league beyond North America. Worldwide distribution through DAZN provides access to millions of sports fans and strengthens the league’s commercial appeal as it continues to expand.
The agreement highlights the increasing appetite among streaming platforms for niche and emerging sports rights, as digital broadcasters look beyond traditional leagues to differentiate their content portfolios.
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