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CMA Media is set to launch a dedicated streaming platform for RMC this September, marking another major step in the group’s direct-to-consumer strategy and expanding digital access to its news and entertainment content.
The new platform will give viewers direct access to RMC programming through a standalone streaming service, reinforcing CMA Media’s ambition to strengthen its presence in France’s rapidly evolving streaming landscape. The service is expected to combine live television with on-demand content, providing audiences with greater flexibility across connected devices.
The launch reflects a broader trend among European broadcasters, which are increasingly investing in proprietary streaming platforms to build direct relationships with viewers and reduce dependence on third-party distribution. As consumer viewing habits continue shifting towards connected TV and mobile devices, broadcasters are accelerating investments in digital-first experiences.
For CMA Media, the platform represents another milestone following its growing investments in French media assets. By placing RMC at the centre of its streaming strategy, the company aims to enhance audience engagement while creating new opportunities for advertising, subscriptions and digital content distribution.
The initiative also underlines the continued transformation of the European television industry, where broadcasters are increasingly balancing traditional linear channels with standalone streaming services to remain competitive in an increasingly digital market.
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