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FranceTV Publicité and FreeWheel have strengthened their long-standing partnership as the French public broadcaster continues to advance its addressable and digital advertising capabilities across connected TV and streaming environments.
The expanded agreement will see FreeWheel continue supporting FranceTV Publicité’s advertising technology infrastructure, helping advertisers access more advanced targeting, measurement, and campaign management solutions across France Télévisions’ growing digital ecosystem.
As broadcasters accelerate their transition towards streaming and connected TV, advertising technology partnerships have become increasingly important in enabling audience-based advertising while maintaining premium broadcaster environments. The collaboration aims to enhance monetisation opportunities while delivering more relevant advertising experiences to viewers.
For FranceTV Publicité, the move supports its strategy of developing a more data-driven advertising offering capable of competing with global digital platforms. For FreeWheel, the agreement further reinforces its position as a key technology provider for broadcasters navigating the convergence of traditional television and digital advertising.
The announcement highlights the continuing evolution of the European television advertising market, where broadcasters are investing heavily in advanced advertising solutions to capture growing demand for targeted and measurable TV campaigns.
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