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Canal+ is strengthening its presence in the connected TV ecosystem through a new agreement that will see its streaming application pre-installed on smart TVs powered by TiVo and manufactured by Sharp.
The move reflects the group’s ongoing strategy to increase accessibility to its content offering by embedding its service directly into television interfaces, removing friction for users and accelerating app adoption across European households.
Under this partnership, Canal+’s app will come preloaded on Sharp smart TVs running TiVo’s operating system, allowing viewers to access live channels, on-demand programming, and premium content immediately upon setup—without the need for manual downloads.
This integration is part of a broader industry shift, where content providers are seeking deeper collaboration with hardware manufacturers and operating system platforms to secure prime placement on home screens. By positioning itself at the device level, Canal+ aims to reinforce user engagement and remain competitive in an increasingly crowded streaming landscape.
For TiVo, the agreement adds further value to its smart TV proposition, which centers on content aggregation and seamless discovery. By incorporating a major European broadcaster like Canal+, TiVo continues to expand its portfolio of pre-integrated services, enhancing the appeal of its platform to both consumers and OEM partners.
Sharp, meanwhile, benefits from enriched content accessibility on its devices, aligning with consumer demand for ready-to-use entertainment experiences straight out of the box.
The collaboration underscores a growing convergence between content providers, platform operators, and device manufacturers, as each player looks to secure a stronger foothold in the evolving connected TV value chain.
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