Zattoo Brings Full HD Upgrade to SRG Channels

Streaming platform Zattoo has enhanced its offering by upgrading channels from Swiss public broadcaster SRG to full HD quality, marking a step forward in its efforts to improve the viewing experience for users.

The upgrade applies to SRG’s portfolio of channels, delivering sharper picture quality and a more immersive experience for audiences accessing content via Zattoo’s platform. The move aligns with growing consumer expectations for higher-resolution streaming, particularly as full HD becomes the standard across connected TV environments.

By improving the visual quality of widely viewed public service channels, Zattoo is reinforcing its value proposition in competitive European markets, where differentiation increasingly hinges on user experience and content delivery standards rather than content availability alone.

The enhancement also reflects a broader industry trend, with streaming platforms continuously upgrading infrastructure and bandwidth capabilities to support higher-quality formats. As audiences shift further toward IP-based television consumption, ensuring consistent HD delivery has become a key benchmark for platform performance.

For SRG, the upgrade ensures its content is distributed in line with modern viewing standards, maintaining relevance across digital platforms and meeting audience expectations for quality across devices.

The development underscores how platform operators and broadcasters are working more closely to optimize content delivery, as streaming continues to reshape the traditional television landscape.