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V has broadened its advertising partnership with Rakuten TV, extending the collaboration across multiple European markets as connected TV advertising continues to scale across the region.
The expanded agreement is expected to strengthen advertiser access to Rakuten TV’s audiences through more targeted and data-driven campaign opportunities. It also reinforces the growing role of streaming platforms as premium environments for brand advertising.
For Rakuten TV, the partnership supports monetisation of its ad-supported inventory while enhancing demand across key territories. For V, it represents a larger footprint in Europe’s fast-evolving CTV advertising landscape.
The move highlights how adtech providers and streaming services are deepening regional alliances to capture growing budgets shifting from traditional television to digital video.
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