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Sports content provider SportsCast Global has partnered with FAST Channels TV to introduce a new 24/7 free ad-supported streaming television (FAST) channel dedicated to sports programming.
The new channel will offer a curated lineup covering major global sports such as football, motorsport, basketball, tennis and baseball. Programming will include classic matches, highlights, analysis shows, athlete profiles and documentary-style content exploring the stories behind iconic sporting moments.
Through the collaboration, FAST Channels TV will provide the infrastructure and playout technology needed to launch and distribute the channel. The company supports more than 80 content owners in creating FAST channels, offering white-label platforms and services that enable broadcasters and media companies to quickly deploy and monetise streaming channels.
The partnership highlights the growing importance of sports content within the FAST ecosystem, where live events, highlights and sports storytelling continue to attract strong viewer engagement and advertising demand.
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