By 
Samsung Ads has launched TotalView, a new solution aimed at providing advertisers with a consolidated view of campaign performance across both linear television and streaming on Samsung Smart TVs in Europe.
The offering leverages data from around 70 million Samsung Smart TVs across the region, enabling advertisers to measure deduplicated reach across broadcast and streaming environments throughout the lifecycle of a campaign. The platform is designed to support planning, activation and post-campaign analysis, helping brands identify incremental audiences and better understand viewing behaviour and ad exposure.
The launch reflects the ongoing shift in viewing habits, with Samsung noting a sharp decline in linear TV’s share of total viewing over the past decade as streaming continues to gain ground.
TotalView builds on Samsung Ads’ existing suite of targeting and analytics tools, with the aim of giving advertisers a more comprehensive and accurate picture of cross-platform campaign performance within the connected TV ecosystem.
Comments