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Rakuten TV has strengthened its FAST (Free Ad-Supported Streaming Television) offering by adding 20 new channels from Sony Pictures Television, further expanding its free streaming portfolio across Europe.
The agreement brings a selection of Sony-branded entertainment, movie and thematic channels to Rakuten TV users in multiple European markets, reinforcing the platform’s strategy of growing its advertising-supported content library. The new additions complement Rakuten TV’s existing FAST catalogue, which continues to expand through partnerships with major international content providers.
As viewer demand for free streaming services continues to rise, FAST has become one of the fastest-growing segments of the connected TV market. Platforms such as Rakuten TV are increasingly investing in premium studio partnerships to attract audiences seeking curated linear channels without a subscription.
For Sony Pictures Television, the partnership extends the reach of its FAST portfolio across Europe while creating additional monetisation opportunities for its extensive content library. Expanding distribution through established connected TV platforms enables the company to engage new audiences in an increasingly competitive streaming landscape.
The agreement highlights the continued momentum of Europe’s FAST ecosystem, where platform operators and major studios are working together to build larger advertising-supported streaming experiences for connected TV viewers.
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