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France Télévisions has acquired the rights to broadcast selected NFL International Games, bringing both the London and Paris fixtures to free-to-air television for French audiences.
The agreement marks another step in the NFL’s strategy to expand its presence across Europe by increasing the visibility of American football through widely accessible broadcasting. By airing the games on a national free-to-air network, France Télévisions will help introduce the sport to new viewers while serving its growing French fanbase.
The inclusion of the Paris International Game is particularly significant as the NFL continues to explore new markets and strengthen its long-term European footprint. Alongside established fixtures in London, international games have become a cornerstone of the league’s global growth strategy, driving fan engagement, media partnerships and commercial opportunities.
For France Télévisions, securing these rights broadens its live sports portfolio and reinforces its commitment to delivering premium international sporting events to viewers at no additional cost.
The partnership highlights the continued internationalisation of sports broadcasting, as leagues increasingly rely on free-to-air broadcasters alongside streaming and pay-TV platforms to maximise audience reach and accelerate fan acquisition in key growth markets.
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