By 
Viaplay has begun rolling out a new Allente TV experience across the Nordic region, extending the platform to customers in Sweden, Norway, Denmark and Finland with technology provided by 3SS.
The deployment builds on Allente’s long-standing relationship with 3SS and its 3Ready platform, which provides the underlying user experience and management technology across multiple screens and devices. Allente has progressively used 3Ready to create a consistent TV experience spanning set-top boxes, smart TVs, streaming devices, mobile and web.
A key part of the platform is 3Ready Control Center, which enables TV operators to manage content presentation, branding and user-interface elements centrally. Changes can then be deployed across supported devices without having to individually redesign each application.
For viewers, the approach is designed to make navigating between linear television, on-demand programming and third-party streaming content more seamless. Allente has increasingly positioned its service as a super-aggregated entertainment platform, bringing multiple content sources together within a unified interface.
The Nordic rollout also illustrates how pay-TV operators are shifting away from traditional channel-centric interfaces toward more personalised, streaming-led experiences. Technology platforms such as 3Ready allow operators to retain control of the customer experience while integrating content from major streaming providers.
The latest deployment represents another step in the long-running Allente–3SS technology partnership, which dates back to the OnePlace service and has subsequently expanded across Allente’s broader multiscreen ecosystem.
Comments