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Shop LC Deutschland is set to launch on Zattoo expanding its footprint across Germany and Austria starting 28 October 2025. The addition marks a new milestone in the shopping channel’s European growth strategy and reflects its ambition to bring an interactive, entertainment-driven retail experience to more digital viewers.
Part of the VGL Global group — an international retailer headquartered in Jaipur, India — Shop LC has built a loyal following by combining live shopping with engaging storytelling and craftsmanship. The channel is known for its mix of live auctions, jewellery presentations, fashion showcases, and lifestyle programming, blending entertainment and commerce in real time.
By joining Zattoo’s line-up, Shop LC gains access to one of the largest audiences in the German-speaking streaming market. The partnership allows viewers to enjoy live broadcasts on any connected device, from smart TVs to mobile apps, and supports the platform’s ongoing effort to diversify its content offering beyond traditional television genres.
“We are thrilled to join the Zattoo family and bring our unique interactive shopping experience to more homes in Germany and Austria,” said a Shop LC spokesperson. “Our viewers don’t just watch — they connect, learn, and engage with our products and presenters in real time.”
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