Sunrise introduces AI-Powered SuperSearch for smarter TV discovery

Swiss operator Sunrise has unveiled SuperSearch, an AI-driven voice feature that lets users find TV and streaming content through natural, conversational speech. Powered by Google Gemini Flash AI, the tool marks a first among Swiss operators, enabling customers to search across channels and platforms simply by saying phrases like “science-fiction films with Brad Pitt.”

SuperSearch analyses voice queries based on context rather than keywords, delivering personalized recommendations across linear TV, on-demand catalogs, and major streaming services such as Disney+, Prime Video, and Sky. The feature supports complex prompts like “films featuring the cast of Titanic” or “I’d like to learn about space,” offering results that merge multiple sources into one seamless experience.

Available on the Sunrise TV Box in German, French, Italian, and English, SuperSearch builds on the company’s earlier TV Highlights feature for personalized clips. According to Chief Consumer Officer Christoph Richartz, the innovation “sets new standards for content discovery, showing how AI can simplify viewing choices across an increasingly complex entertainment landscape.”