DAZN announced global free broadcast deal for TCR Europe

In a move that is set to revolutionize the accessibility of touring car racing, DAZN has announced a groundbreaking global free broadcast deal for TCR Europe. This strategic partnership aims to bring the high-octane action of TCR Europe directly to racing fans around the world, without the need for a subscription. By making this prestigious series freely available, DAZN hopes to expand its international reach and generate greater excitement and engagement among motorsport enthusiasts everywhere.

The free broadcast deal covers a wide array of territories, ensuring that viewers from Europe, Asia, the Americas, and beyond can tune in effortlessly. This increased accessibility is expected to attract new viewers who may not have previously had the opportunity to watch TCR Europe, thereby expanding the series’ global footprint. Additionally, the move is likely to appeal to sponsors and advertisers eager to reach a larger, more diverse audience, further elevating the profile and commercial appeal of the championship. DAZN’s platform will stream the races across multiple devices, making it easier than ever for fans to follow the action wherever they are.

DAZN’s bold move to offer free worldwide coverage of TCR Europe underscores a new chapter in motorsport broadcasting, emphasizing inclusivity and global reach. With fans embracing the opportunity to watch high-speed touring car action without barriers, the series is poised to enjoy a surge in popularity and engagement. As this innovative approach gains momentum, it could inspire other racing championships to rethink their distribution strategies, ultimately benefiting the sport and its passionate community of supporters worldwide.