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TF1 PUB has announced a new strategic partnership with Implcit, an innovative cookieless targeting solution that enables advertisers to identify, measure, and optimise digital campaigns using behavioural data such as interests and purchase intentions, derived from Médiamétrie // Netratings panels.
Through this collaboration, advertisers will be able to better target their audiences on TF1+ streaming by leveraging behavioural insights to reach customers and prospects within relevant, brand-safe, and premium environments aligned with their marketing goals.
By integrating Implcit’s advanced behavioural datasets, TF1 PUB can offer highly refined audience segmentation through “persona-based profiles” that reflect real-life purchasing and lifestyle habits — such as food, organic products, beauty, fashion, technology, sports, and automotive interests.
Combining panel-based insights with the engagement power of TF1+ programming, Implcit helps create tailor-made behavioural profiles that allow advertisers to adapt their campaigns precisely to each client’s objectives.
With over 1,400 audience segments already available — including buyers, intenders, and lifestyle groups such as high-tech, beauty, wellness, and culture — this partnership expands TF1 PUB’s existing data portfolio.
TF1+ currently attracts more than 41 million unique visitors and hosts over 35,000 hours of on-demand content. When combined with Implcit’s targeting capabilities, advertisers can now enhance their cross-screen streaming strategies, activating campaigns around specific shows or genres that best match their target audiences.
Laurent Nicolas, Co-Founder and CEO of Implcit, commented:“Connected TV is emerging as the medium of the future — powerful and highly customisable. Thanks to this partnership, advertisers can now reach behavioural personas on TF1+, such as an ‘insurance comparison site visitor’, or even attitudinal profiles like ‘people who are optimistic about the future.”
Philippe Boscher, Deputy Marketing Director at TF1 PUB, added:“By joining forces with Implcit, we are proud to offer advertisers new, granular, and customisable targeting options on TF1+. Our goal is to deliver the most relevant and diverse audience segments, paired with premium content and some of the strongest video ad performance indicators in the market.”
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