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Amaury Media, the advertising sales arm of the Amaury Group, has announced that it has been selected by LFP Media to manage advertising sales for the new channel Ligue1+. Just days before the new season kicks off on August 15, the Ligue1+ channel managed by LFP Media, the commercial subsidiary of the French Professional Football League (LFP) continues to take shape.
Following a public tender, Amaury Media (which also handles advertising for L’Équipe, France Football, and Vélo Magazine) was chosen by LFP Media to handle the exclusive marketing of advertising space on Ligue1+ for the next four seasons, through to the 2028–2029 season.
Launch advertising packages, sponsorship opportunities, and general sales conditions will be unveiled in the coming days, according to a press release from Amaury Media.
As a reminder, the channel will be available via the set-top boxes of France’s main telecom operators (Orange, SFR, Free, Bouygues), on a dedicated digital platform (website, mobile app, connected TVs, and later, gaming consoles), and also on the DAZN channel
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