HP unveils new advertising venture featuring laptop-based Ads and streaming platform

Hewlett-Packard is making a move into the advertising space with the launch of HP Media Network, a global platform designed to unlock new value from its extensive hardware base. Rather than viewing its laptops and services solely as productivity tools, HP is repositioning them as valuable digital touchpoints for brand engagement and targeted media delivery. As reported by Adweek, the company plans to leverage first-party data to serve personalized ads on its laptops and applications, using innovative formats such as “Toast” ads—small, unobtrusive placements that appear in the lower corner of the screen.

With a claimed reach of 160 million users in the U.S. and 830 million worldwide, HP is positioning itself to capitalize on its global user base.

In addition to device-based advertising, HP will also roll out a free, ad-supported streaming service that includes video, audio, and carousel ad formats—drawing parallels to strategies adopted by smart TV brands like Samsung. The initiative is being developed in partnership with major adtech players such as Microsoft and Kargo.