Advertising
Magnite introduces pause Ads as streaming platforms ddopt Next-Gen formats
Magnite has unveiled Pause Ads, expanding its portfolio of impactful ad formats now available across streaming providers such as DIRECTV, DISH Media, and ...
Advertising
OSN and The Trade Desk announced strategic data-driven TV streaming collaboration
OSN has entered into a strategic partnership with global adtech The Trade Desk, marking a first for the region. Through this collaboration, The ...
Advertising
Havas UK launched Brand Insights AI to track brand visibility in AI models
Havas UK has taken a pioneering step by unveiling Brand Insights AI, a sophisticated tool aimed at tracking how brands appear within large ...
Advertising
RTLzwei and Warner Bros. Discovery’s ad sales partnership approved
The media landscape is constantly evolving, with partnerships and collaborations shaping the future of broadcasting and advertising. Recently, RTLzwei and Warner Bros. Discovery ...
Advertising
HP unveils new advertising venture featuring laptop-based Ads and streaming platform
Hewlett-Packard is making a move into the advertising space with the launch of HP Media Network, a global platform designed to unlock new ...
Advertising
Smartclip (RTL Group) launched AI platform Sidekicks to automate media operations
RTL Group continues its tech-driven shift in the adtech space. Its subsidiary Smartclip, in collaboration with Realytics, has announced the launch of Sidekicks, ...
Advertising
LFP Media entrusts advertising sales of its new channel Ligue1+ to Amaury Media
Amaury Media, the advertising sales arm of the Amaury Group, has announced that it has been selected by LFP Media to manage advertising ...
Advertising
Mantis teams up with PubMatic to expand AI-driven contextual targeting
In the rapidly evolving world of digital advertising, relevance and precision are more crucial than ever. Mantis, a pioneering player in AI-driven advertising ...