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Amazon Ads has expanded access to its AI-powered Video Generator tool to advertisers in the United Kingdom, enabling businesses to create professional-quality video ads in just minutes and at no cost. The creative platform is designed to make video production faster, simpler, and more accessible for brands of all sizes.
Using Video Generator, advertisers can upload product images, existing video assets, or a product detail page from Amazon.co.uk and click “generate” to instantly receive six dynamic, high-motion video variations that present products in realistic, engaging scenarios.
The tool draws on Amazon’s product page data and audience insights to automatically assemble multi-scene videos with smooth transitions and background music. It can also analyse and summarise existing clips to extract key moments, ensuring that each ad is optimised for attention and performance.
Crucially, no prior video production experience or special equipment is needed. The tool removes common barriers such as high production costs, lengthy timelines, and technical complexity — allowing smaller advertisers to benefit from high-quality video marketing that was once out of reach.
“Video has always been one of the most powerful ways for brands to connect with audiences, but historically it’s been costly and time-consuming,” said Phil Christer, Managing Director of Amazon Ads UK. “With Video Generator, we’re removing those barriers. UK advertisers can now produce polished, high-motion product videos within minutes and at no extra cost, helping businesses of every size tell their stories more effectively.”
The launch builds on Amazon’s growing investment in AI-driven creative solutions, underscoring the company’s commitment to simplifying digital advertising workflows while empowering brands to craft impactful, visually engaging campaigns for modern audiences.
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