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Viaccess-Orca is strengthening its partnership with MasOrange by supporting the continued expansion of the operator’s television services and the rollout of new advertising capabilities.
The collaboration focuses on helping MasOrange scale its TV platform while enhancing monetisation opportunities through advanced ad solutions. As telecom operators increasingly combine connectivity, entertainment and targeted advertising, platform flexibility has become a key competitive advantage.
By integrating new advertising tools, MasOrange can improve the value of its TV inventory for brands and advertisers while delivering more relevant campaigns to viewers. At the same time, the partnership supports broader service growth as operators look to deepen customer engagement through richer entertainment offerings.
The announcement reflects a wider trend across Europe, where telecom groups are transforming TV platforms into strategic digital assets that generate both subscriber revenue and advertising income.
For technology providers such as Viaccess-Orca, enabling this shift positions them at the centre of the evolving convergence between telecom, streaming and adtech.
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