By 
Movistar Plus+ is expanding access to Spain’s top basketball league, Liga Endesa, through a new distribution agreement with DAZN, aiming to reach a wider audience across digital platforms.
The deal will see DAZN carry additional Liga Endesa content, complementing Movistar Plus+’s existing coverage and strengthening the league’s visibility among streaming audiences. By leveraging DAZN’s platform, the partnership is expected to enhance accessibility and attract new viewers, particularly those consuming sports via OTT services.
This collaboration reflects the increasing convergence between traditional pay-TV operators and streaming platforms, as both seek to maximize the reach and value of premium sports rights. Sharing distribution rights allows stakeholders to tap into broader user bases while maintaining strong brand positioning.
For Movistar Plus+, the agreement reinforces its role as a key player in sports broadcasting in Spain, while DAZN continues to expand its portfolio of live sports content in competitive European markets.
The move underscores a broader industry trend, where partnerships between broadcasters and streaming services are becoming essential to scaling sports audiences and adapting to evolving viewing habits.
Comments