Influent Media to lead Disney+ Ad sales in Ireland

Influent Media has been appointed as the exclusive advertising sales partner for Disney+ in Ireland, ahead of the platform’s rollout of its new Standard with Ads tier launching on 3 March 2026.

Under this arrangement, Irish brands will gain access to pre-roll and mid-roll opportunities across the full spectrum of Disney+ content, including programming from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX, and the libraries of 20th Century Studios and Searchlight Pictures.

Influent Media Ireland said the forthcoming ad-supported offer will provide a high-quality, brand-safe streaming environment, enabling advertisers to reach audiences at meaningful scale.

Louise Doddy, Commercial Director at Influent Media Ireland, noted that the company is “extremely proud” to take on Disney+ representation in the market, describing the introduction of the ad tier as a major turning point for premium streaming in Ireland.

Carl Huber D’Cruze, Sales Director UK & Ireland at Disney Advertising EMEA, added that Ireland will become the 15th EMEA market to support the ad-funded Disney+ plan. He said the offering gives advertisers a new way to connect with Disney’s extensive library of films, series and live sports in a “trusted and seamless environment,” citing titles such as Tell Me Lies, The Beauty, Pole to Pole with Will Smith and TRON: Ares.