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3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announced that Belgium’s operator Proximus has launched a new web app to further enhance choice, convenience and reach for subscribers to its super-aggregated TV service Pickx.
Live as of Mid-September 2025, the new engaging, viewer-centric web-based service extends the reach of Proximus’ multiscreen React Native platform infrastructure engineered by 3SS and announced in 2024. The UI/UX of the highly functional and intuitive app is harmonious with earlier Pickx service launches for Android STBs, Apple TV and iOS and Android tablets and smartphones.
This cross-platform solution for Pickx benefits from the combination of the 3Ready platform and React Native development methodologies at its heart. This project fits within Proximus’ holistic technology strategy, with 3SS as primary technology partner since the initial launch on Android TV Operator Tier STB in September 2020.
“Seamless cross-platform experience has been our guiding principle throughout the Pickx roadmap,” said Pradeep Thekkedath, TV Platforms Lead at Proximus. “The technology choices we made together with 3SS, powered by 3Ready, enable exactly that — along with significant development and operational savings, and a faster rollout of new innovations.”
“Our ongoing partnership with 3SS demonstrates the true value of long-term collaboration and a shared objective: delivering the highest quality experience for our viewers,” Thekkedath added.
“We are extremely proud that Proximus continues to entrust 3SS to help deliver first-rate TV experiences to Pickx customers,” said Kai-Christian Borchers, 3SS Managing Director. “Not only does Proximus continue to prove its abiding commitment to delivering great user experiences, it evidences the company’s understanding of and value for true technology innovation, and the myriad positive outcomes to be gained through today’s disruptive development methodologies such as React Native,” Borchers added.
“Proximus’ technology decisions have combined to make Pickx future-ready and holistic in scope, epitomizing thought leadership and commitment to customer satisfaction,” Borchers added.
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