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OSN has entered into a strategic partnership with global adtech The Trade Desk, marking a first for the region. Through this collaboration, The Trade Desk becomes the inaugural demand-side platform (DSP) to provide advertisers with direct access to OSNtv’s premium programmatic video inventory.
The agreement enables brands to engage with high-value audiences at scale, leveraging OSN’s extensive library of Arabic and international content—including titles from HBO, Warner Bros. Discovery, and exclusive OSN originals—within a secure, measurable, and brand-safe environment.
Hamid Davari, Director of Advertising at OSN, noted that the partnership reflects the company’s commitment to enhancing the advertising experience while maintaining premium standards for viewers. “By working with The Trade Desk on our Advanced TV offerings, we can give brands transparent, data-rich, and performance-oriented access to our premium inventory,” he said.
Advertisers using The Trade Desk’s platform will be able to target engaged audiences across connected TV and addressable video-on-demand on OSN’s Advanced TV products—enabling impactful storytelling, better audience insights, and optimized campaign performance.
Terry Kane, Managing Director of MENA at The Trade Desk, highlighted the growth of connected TV as a powerful advertising channel: “This collaboration with OSN underscores our commitment to unlocking the region’s premium inventory and empowering advertisers to make smarter, data-driven decisions at scale.”
By combining OSN’s rich content portfolio and strong direct-to-home (DTH) viewer base with The Trade Desk’s advanced technology, the partnership strengthens the MENA region’s digital advertising ecosystem and expands opportunities for brands to connect with premium audiences across the region.
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