By 
Havas UK has taken a pioneering step by unveiling Brand Insights AI, a sophisticated tool aimed at tracking how brands appear within large language models (LLMs). This launch demonstrates Havas’s commitment to integrating AI technology into strategic marketing practices, giving brands a crucial advantage in understanding their digital footprint. The tool’s ability to scan and analyze content across six major AI platforms provides a comprehensive picture of brand presence in the AI ecosystem.
The platforms included in the analysis are OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini, Perplexity’s Sonar, xAI’s Grok, and the Chinese model DeepSeek. By covering such a broad spectrum of models, Brand Insights AI ensures that brands gain insights into their visibility across diverse AI environments, each with unique data sources and user interactions. This extensive coverage helps brands tailor their strategies to improve their standing in multiple AI-driven spaces.
Powered by Havas’s AI operating system, Converged.AI, the tool offers more than just surface-level data. It provides an in-depth overview of how a brand is represented, including content analysis, relevance scores, and credibility metrics. This comprehensive approach allows brands to understand not only where they appear but also the quality and impact of their AI presence, paving the way for more targeted and effective content strategies.
Brand Insights AI delivers detailed analysis, breaking down how brands are portrayed across various AI models. The tool examines the content driving brand visibility, highlighting key themes and messaging that influence AI rankings. This granular insight helps marketers identify strengths and gaps within their AI content, ensuring they can refine their messaging to better resonate within AI platforms.
One of the core features of the tool is its coverage and credibility scoring system. These scores offer a quick, quantifiable measure of a brand’s prominence and trustworthiness in AI models, providing a valuable benchmark for ongoing optimization efforts. By understanding how their content is perceived, brands can make informed decisions on how to enhance their presence and credibility in the AI space.
Additionally, Brand Insights AI offers actionable suggestions for content optimization based on audience profiles and competitive analysis. The platform analyzes current content and recommends tailored adjustments to improve visibility and engagement with target audiences. This enables brands to proactively shape their AI-generated reputation, ensuring they remain relevant and influential in an increasingly AI-centric digital environment.
Comments