By 
Sunrise has announced the launch of its new ‘TV Highlights’ feature on Liberty Global’s acclaimed Horizon platform. This innovative addition aims to streamline the viewing experience by offering tailored summaries and key moments from a wide range of shows and events. As part of their ongoing commitment to enhance digital entertainment, Sunrise’s latest offering is designed to make it easier for users to catch up on highlights and never miss out on the most exciting parts of their programming.
The rollout of ‘TV Highlights’ reflects a broader industry trend toward smarter, more interactive TV services. With the Horizon platform recognized for its versatility and user-friendly interface, Sunrise’s addition enhances its appeal even further. Subscribers can now enjoy a dynamic viewing experience that adapts to their interests, whether they’re catching up on missed episodes or exploring new content through quick, engaging summaries. Furthermore, the feature is expected to foster increased viewer satisfaction and loyalty by making content consumption more efficient and enjoyable. Overall, this development signifies Sunrise’s commitment to staying at the forefront of the evolving entertainment landscape.
Chris van der Linden, Director Entertainment Platforms at Liberty Global, said: “The collaboration between Liberty Global and Media Distillery on the development of the Sunrise TV App marks a significant leap in how customers experience television. We’re excited to introduce innovative features like personalized TV highlights to Sunrise users – helping them discover and enjoy the content they love more easily than ever. With the support of Media Distillery’s advanced AI technology, we can deliver accurate and engaging TV highlight clips that transform content discovery. By combining Liberty Global’s product vision with Media Distillery’s deep video understanding, we’re delivering a future-ready platform built around user value, performance, and flexibility.”
On the other hand, Christoph Richartz, Chief Consumer Officer Main Brand at Sunrise, said: “Our customers have so much interesting content to choose from in our TV service, but we know that some viewers can find it difficult to decide what to watch. Our research shows that if we present short highlights to the users, it helps them decide faster, and as such, it increases engagement.”
Sunrise’s launch of ‘TV Highlights’ on Liberty Global’s Horizon platform represents a significant step forward in the realm of digital entertainment. By providing personalized summaries and quick access to key moments, the feature caters to the needs of today’s busy viewers, ensuring they stay connected to their favorite content with ease.
Comments