By 
Nexxen has announced a renewed and expanded partnership with VIDAA, the rapidly growing Connected TV platform. This strategic alliance aims to unlock new revenue streams for Nexxen while boosting data capabilities and ad inventory on VIDAA-powered devices. As CTV continues to carve out a larger share of the advertising landscape, this collaboration signifies a significant step forward in leveraging data-driven opportunities for both companies. With a focus on scaling distribution and enhancing monetization, the partnership reflects a shared commitment to innovation and growth in the evolving connected TV ecosystem.
Nexxen’s renewed partnership with VIDAA solidifies its position as a key player in the connected TV advertising space. Since launching this collaboration in 2022, both companies have made notable progress — VIDAA has established leadership in markets across Europe, Australia, and more, while Nexxen has developed robust infrastructure to harness VIDAA’s ACR data for targeted advertising. The expansion now emphasizes increasing TV distribution in North America, a critical market for ad revenue growth, as well as broadening the variety and quality of in-stream ad inventory. This move aims to create more engaging and relevant ad experiences for viewers while generating higher monetization opportunities for advertisers and publishers alike.
The partnership’s evolution is also characterized by a focus on advancing audience targeting and measurement capabilities. With access to VIDAA’s rich ACR (automatic content recognition) data, Nexxen can now offer more precise insights into viewer behavior, enabling smarter ad placement and measurement. The expanded scope allows Nexxen to unlock exclusive inventory on VIDAA devices, providing their clients with unique advertising opportunities that aren’t available elsewhere. This strategic focus on inventory quality and targeting precision is set to enhance the overall effectiveness of CTV advertising campaigns, ultimately delivering better ROI for brands and greater engagement for viewers.
In a move to accelerate growth and deepen their collaboration, Nexxen is investing an additional $35 million in VIDAA, bringing its total investment to $60 million — roughly 6% of VIDAA’s outstanding shares. This significant capital infusion is designed to support VIDAA’s expansion efforts, particularly in retail partnerships and global market reach, including the largest advertising markets worldwide. The increased investment underscores Nexxen’s confidence in the platform’s potential to serve as a dominant force in connected TV advertising and data-driven marketing. It also grants Nexxen exclusive rights to monetize CTV and native display advertising on VIDAA media in North America through at least 2029.
This strategic investment not only secures Nexxen’s access to high-quality ad inventory but also enhances its capacity to scale its audience targeting and measurement capabilities. By expanding the reach and scale of VIDAA’s ACR data, Nexxen aims to deliver more relevant, targeted advertising experiences to viewers across multiple markets including the U.S., U.K., Canada, Australia, and Germany. The additional funds will primarily support VIDAA’s efforts to grow its retail partnerships and global presence, positioning the platform as a key player in the competitive CTV advertising landscape. Ultimately, this investment is expected to generate long-term benefits for both companies, fueling innovation, expanding ad inventory, and unlocking new revenue streams in the rapidly evolving connected TV market.
Comments