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LaLiga secures €6.1 billion renewal deal with DAZN and Telefónica

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Spain’s LaLiga has renewed its domestic broadcasting agreements with DAZN and Telefónica’s Movistar Plus+ for a further five seasons (2027–2032), in a deal valued at €6.135 billion, representing a 9% increase in total revenue compared with the previous cycle.

Announced by LaLiga president Javier Tebas on social media, the new deal maintains DAZN and Telefónica as the league’s key strategic partners, with each continuing to broadcast five matches per matchday. Tebas emphasized that the agreement strengthens the league’s financial stability and reinforces its domestic distribution model, which has proven successful since both partners began sharing rights in 2022.

The renewed package covers LaLiga’s three main divisions:LaLiga EA Sports (top tier), worth €1.05 billion per season, up 6%, LaLiga Hypermotion (second tier), valued at €35 million annually, up 40% and LaLiga Bares, the league’s hospitality-focused distribution offering, estimated at €130 million per year, up 30%.

Together, these improvements underscore LaLiga’s growing value across both traditional broadcasting and commercial segments.

DAZN and Movistar Plus+ will continue their shared model, jointly covering all 10 matches each matchweek. Telefónica retains the first-choice pick for 19 matchdays per season, including the highly anticipated second-round El Clásico between Real Madrid and Barcelona.

Under the new structure, Telefónica’s share of the total agreement amounts to €2.636 billion, or approximately €527 million per season. The telco confirmed that it would ensure Movistar Plus+ customers retain access to 100% of LaLiga matches, fulfilling cross-distribution obligations between both rights holders.

This deal comes as Telefónica consolidates its position in sports broadcasting after winning back the UEFA Champions League and Europa League rights, previously lost by incumbents in several major European markets.

Meanwhile, DAZN España confirmed it will stream 190 games per season, equivalent to five matches per week across 38 rounds. The platform continues to expand its presence in Spain, where it has achieved stronger commercial performance compared to its ventures in other European football markets.

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