ITV Studios’ Zoo 55 partners with Merzigo to strengthen social media growth

ITV Studios’ digital label Zoo 55 has entered a multi-year partnership with Merzigo, a global specialist in digital content distribution and monetisation. The collaboration aims to enhance Zoo 55’s presence across YouTube and Facebook, leveraging Merzigo’s expertise in channel management, content optimisation, and revenue generation.

Under the deal, Merzigo will support several key Zoo 55 brands — including The Voice Global, The Best of The Voice, Come Dine With Me, and Taste — to expand their reach and engagement worldwide. The company currently manages over 5,000 channels in 30 languages, generating more than 13 billion monthly views, with a client roster that includes Fremantle, Disney, Warner Bros. Discovery, Sony Pictures, and RTVE.

Zoo 55 Managing Director Martin Trickey described the partnership as “an exciting step that opens new opportunities to connect with audiences and grow our digital footprint.” Merzigo COO Ceyda Sıla Çetinkaya added that the collaboration marks a key milestone in the company’s UK expansion, highlighting the shared ambition to drive international growth and innovation in digital entertainment.