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Banijay Kids & Family, a major player in children’s entertainment, has unveiled a new agreement with Rakuten TV that will bring several of its most recognisable titles to viewers across Europe.
Through this partnership, Rakuten TV will acquire streaming rights to multiple seasons of LoliRock and Totally Spies!, extending the audience footprint of these long-running franchises. The deal provides Rakuten TV with LoliRock seasons 1 and 2 for the UK, Ireland, Spain and Italy, while Totally Spies! seasons 1 and 2 will become available in the UK, Ireland, Italy, the Netherlands and Spain. In addition, Totally Spies! seasons 3 and 4 will roll out to audiences in Germany, Austria and Switzerland.
Dan Lewsey, Global Head of Digital at Banijay Kids & Family, said:
“We are fortunate to have a strong catalogue of evergreen brands, and this collaboration with Rakuten TV reflects both their durability and international appeal. Expanding our reach across multiple platforms remains a key part of our strategy, ensuring that audiences around the world can access our premium content wherever they choose to watch.”
Marcos Milanez, Chief Content Officer at Rakuten TV, added:
“Partnering with Banijay Kids & Family allows us to bring truly iconic series to our FAST channels, offering high-quality family entertainment for free throughout Europe. Together, we are raising expectations for what free, premium kids’ content can deliver.”
Banijay Kids & Family’s digital division manages the group’s presence across platforms including Amazon, YouTube, Meta, TikTok, LinkedIn, X, VOD and FAST services. Its digital network spans more than 220 channels, generating over 500 million monthly views, 2.25 billion minutes of streamed content, and reaching 1.5 billion users each month.
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