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SES is strengthening its position in the Spanish television market through an expansion of its Astra TV platform, adding new regional channels and increasing support for hybrid television receivers.
The latest development enhances content availability for viewers across Spain by bringing additional regional programming to the Astra ecosystem while also supporting a new generation of receivers that combine traditional satellite delivery with broadband-connected services. The hybrid approach enables audiences to access both linear channels and interactive features through a single viewing experience.
As broadcasters look to balance the reliability and scale of satellite distribution with the flexibility of internet-delivered services, hybrid television solutions are becoming increasingly important. The model allows operators to offer catch-up TV, on-demand content, advanced programme guides and interactive applications alongside traditional broadcast channels.
For SES, the expansion reinforces Astra’s role as a key television distribution platform in Europe, where satellite infrastructure continues to serve millions of households while evolving to support connected TV experiences. The addition of regional broadcasters also helps strengthen content diversity and local relevance within the platform.
The move reflects the broader transformation of television distribution, where satellite, broadband and connected TV technologies are increasingly converging to deliver more flexible and feature-rich viewing experiences.
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